Horseback fashion show hails start of races fashion season
PUBLISHED: 12:52 10 May 2011 | UPDATED: 19:20 20 February 2013
Hundreds of shoppers stopped in their tracks as McArthurGlen's Swindon Designer Outlet hosted a Horseback Fashion Show to celebrate the launch of the races fashion season
Hundreds of shoppers stopped in their tracks as McArthurGlens Swindon Designer Outlet hosted a Horseback Fashion Show to celebrate the launch of the races fashion season a sales season which helps drive the direct value of the UK fashion industry to nearly 21 billion.
Europes leader in designer outlet retailing, McArthurGlen, reports that racing fashion sales represents around 25% of the total annual fashion sales across McArthurGlens seven UK centres.
McArthurGlens Swindon Designer Outlet is around 30 miles from Badminton and between 30-45 minutes drive time from race courses in nearby Bath, Cheltenham, Newbury and Ascot. With such close proximity to so many race courses, the designer outlet, which offers fashion collections for up to 60% less, is a popular shopping destination for race goers.
The Horseback Fashion Show took place throughout the afternoon, outside the main entrance of McArthurGlens iconic Swindon Designer Outlet. Steeped in history, the award-winning Grade 2 listed building, is over 175 years old and was once the site for Swindons famous railway engine works. With this stunning backdrop, three 17 hands high racing horses and catwalk models descended on the designer outlet to showcase key racing looks from the centres current collections.
Tina Cumpstey, Centre Manager at McArthurGlen Swindon, says: This is the first year that were sponsoring the Badminton Horse Trials. The racing season is one of our biggest fashion occasion buying periods in the financial year, with women enjoying the chance to step out in their best fashion finds, with each race goer spending between 250 and 300 on average.
Judith Stephenson, Style Consultant at McArthurGlen Swindon, says: We have over 90 designer and high street stores, at up to 60% off all year round, so a must-visit destination to find designer looks for less - not only for racing but for any special occasion. Key trends this season, such as colour blocking, barely-there chiffon or pleats can all be found in the centre, and for those attending Badminton Horse Trials, we have tweed, fitted skirts and cropped jackets, all perfect for creating the country casual look.
Ms Jennifer Grange a local shopper says: Its not every day that you get to have a front row seat to a fashion show, let alone one involving horses. Funnily enough, I visited today to shop for my racing outfit so for me the show couldnt have been better timed.